Don’t waste a word
Annette and I are sitting in a waiting room waiting to see a new OB as we begin our third pregnancy journey. We’ve been here for two-and-a- half hours already. Blah. Lots of sitting. Lots of waiting. Lots of ‘interesting’ people. And LOTS of magazines.
I picked this one up, and Annette noticed the type-o. Front page. Featured article. Fairly large print.
In the green room yesterday morning, I encouraged our band, singers, production team…everyone serving as a worship artist…with this thought:
Don’t waste a word.
Every word matters. Whether you’re singing it, teaching it, accentuating it with a drum hit, or displaying it on a screen, every word should have value.
If it doesn’t, don’t say it.
In the marketing world, the value of a word is spent to convince your target audience. In the publishing world, it helps reinforce credibility. In the context of personal relationships, the cheapening of our words over time can fuel a lack of trust.
And as we lead our churches in worship, a wasted word can make or break the clarity of our message.
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